Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        David Menninger's Analyst Perspectives

        We’ve recently published our latest Benchmark Research on Data Governance and it’s fair to say, “you’ve come a long way, baby.” Many of you reading this weren’t around when that phrase was introduced in 1968 to promote Virginia Slims cigarettes, but you may have heard the phrase because it went on to become a part of popular culture. We’ve learned a lot about cigarettes since then, and we’ve learned a lot about data governance, too.

        Read More

        Topics: Big Data, Data Governance, Data Management, Analytics & Data

        Organizations face various challenges with analytics and business intelligence processes, including data curation and modeling across disparate sources and data warehouses, maintaining data quality and ensuring security and governance. Traditional processes are slow when transforming large and diverse datasets into something which is easily consumable in BI. And, it can take days or weeks to create reports and dashboards — maybe longer if processes change and new data sources are introduced....

        Read More

        Topics: Big Data, Analytics, Business Intelligence, Cloud

        Natural language processing (NLP) is a field that combines artificial intelligence (AI), data science and linguistics that enables computers to understand, interpret and manipulate text or spoken words. NLP includes generating narratives based on a set of data values, using text or speech as inputs to access information, and analysing text or speech, for instance, to determine its sentiment. There are various techniques for interpreting human language, ranging from statistical and machine...

        Read More

        Topics: Big Data, Analytics, natural language processing, NLP

        Having just completed the 2021 Ventana Research Value Index for Analytics and Data, I want to share some of my observations about how the market has advanced since our assessment two years ago. The analytics software market is quite mature and products from any of the vendors we assess can be used to effectively deliver information to help your organization improve its operations. However, it’s also interesting to see how much the market continues to advance and how much investment vendors...

        Read More

        Topics: Big Data, embedded analytics, Analytics, Business Collaboration, Business Intelligence, Collaboration, natural language processing, Conversational Computing, collaborative computing, mobile computing, AI & Machine Learning

        I am happy to share insights gleaned from our latest Value Index research, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Analytics and Data 2021 is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to analytics and data vendors...

        Read More

        Topics: Big Data, Analytics

        In this analyst perspective, Dave Menninger takes a look at data lakes. He explains the term “data lake,” describes common use cases and shares his views on some of the latest market trends. He explores the relationship between data warehouses and data lakes and share some of Ventana Research’s findings on the subject. He also provides an assessment of the risks organizations face in working with data lakes and offers recommendations for maximizing the potential of data.

        Read More

        Topics: Big Data, Data Warehousing, Analytics, Business Analytics, Business Intelligence, Data Governance, Data Management, Data Preparation, data lakes

        I was recently asked to identify key modern data architecture trends. Data architectures have changed significantly to accommodate larger volumes of data as well as new types of data such as streaming and unstructured data. Here are some of the trends I see continuing to impact data architectures.

        Read More

        Topics: Big Data, business intelligence, Analytics, Data Governance, Information Management, Digital Technology, data lakes, Data Storage, Streaming Data, AI & Machine Learning

        MicroStrategy recently held its annual user conference, which focused on the theme of the “Intelligent Enterprise.” HyperIntelligence, an innovative product for delivering analytics throughout organizations that they introduced a year ago, was the star of the event. The company announced enhancements to HyperIntelligence and the latest version of its flagship platform, MicroStrategy 2020, as well as a new two-tiered education and certification program.

        {% video_player "embed_player"...
        Read More

        Topics: Big Data, Data Science, Analytics, Business Intelligence, Collaboration, Data Governance, Data, Digital Technology, Conversational Computing

        The Oracle Analytics Summit 2019 was the inaugural user event for Oracle Analytics customers, and they also broadcast the video for thousands of others. You can watch the keynote at https://www.youtube.com/watch?v=eY0IPNqzsy4. Executives talked about some big organizational changes, including Bruno Aziza joining last year to lead the analytics organization. This event marked a transition and "a new beginning" for the Oracle Analytics portfolio, as the company announced three new analytics...

        Read More

        Topics: Big Data, Data Science, Oracle Cloud, Oracle

        Alteryx Inspire 2019, this year's user conference for Alteryx, drew around 4500 customers, partners, and prospects to Nashville’s Gaylord Opryland Resort & Convention Center in Tennessee last month. The strong attendance was a reflection of the strong growth Alteryx has experienced over the last year; roughly 50% growth year-over-year. This year's conference focused on Alteryx's evolution from data preparation to AI and machine learning, and both were front and center.

        Read More

        Topics: Big Data, Data Science, alteryx, Machine Learning, Data Integration, Data Management, Alteryx Inspire
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Our Analysts

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All