Analyst Perspectives

Ventana Research recently announced its 2023 Market Agenda for Data, continuing the guidance we have offered for two decades to help organizations derive optimal value and improve business outcomes.

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Topics: Cloud Computing, Data Governance, Data Management, Data, Digital Technology, data operations, Analytics & Data, Streaming Data & Events, operational data platforms, Analytic Data Platforms

Ventana Research recently announced its 2023 Market Agenda for Analytics, continuing the guidance we have offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes.

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Topics: embedded analytics, Analytics, Business Intelligence, Data, Digital Technology, natural language processing, Process Mining, Analytics & Data, Collaborative & Conversational Computing

Ventana Research recently published the 2023 Operational Data Platforms Value Index. The importance of the operational data platform has never been greater as organizations strive to be more data-driven, incorporating intelligence into operational applications via personalization and recommendations for workers, partners and customers. In this post, I’ll share some of my observations on how the operational data platforms market is evolving.

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Topics: Cloud Computing, Data, Analytics & Data, operational data platforms, Analytic Data Platforms

Ventana Research recently announced its 2023 research agenda for the Office of Revenue, continuing the guidance we’ve offered for nearly two decades to help organizations realize their optimal value from applying technology to improve business outcomes. Chief Sales and Revenue Officers face an imperative to manage their sales and revenue organizations, but they don’t always have the guidance they need to embrace technology to achieve the best possible outcomes. As we look forward to 2023, we...

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Topics: Sales, Analytics, Internet of Things, Data, Sales Performance Management, Digital Technology, Digital Commerce, Conversational Computing, mobile computing, Subscription Management, extended reality, intelligent sales, partner management, Sales Engagement, AI and Machine Learning

I am happy to share insights from our latest Ventana Research Value Index, which assesses how well vendors’ offerings meet buyers’ requirements. The 2023 Data Platforms Value Index is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect real-world criteria incorporated in a request for proposal to data platform vendors that support the spectrum of...

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Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, operational data platforms, Analytic Data Platforms

I’m proud to share Ventana Research’s 2023 Market Agenda for Digital Technology. Our focus in this agenda is to deliver expertise to help organizations prioritize technology investments that improve customer, partner and workforce experiences while also increasing organizational effectiveness and agility.

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Topics: Analytics, Cloud Computing, Internet of Things, Data, Digital Technology, blockchain, mobile computing, extended reality, robotic automation, Collaborative & Conversational Computing, AI and Machine Learning

Data observability is a hot topic and trend. I have written about the importance of data observability for ensuring healthy data pipelines, and have covered multiple vendors with data observability capabilities, offered both as standalone and part of a larger data engineering system. Data observability software provides an environment that takes advantage of machine learning and DataOps to automate the monitoring of data quality and reliability. The term has been adopted by multiple vendors...

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Topics: Cloud Computing, Data Management, Data, Digital Technology, data operations

Having recently completed the 2023 Data Platforms Value Index, I want to share some of my observations about how the market is evolving. Although this is our inaugural assessment of the market for data platforms, the sector is mature and products from many of the vendors we assess can be used to effectively support operational and analytic use cases.

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Topics: Cloud Computing, Data, Digital Technology, Analytics & Data, operational data platforms, Analytic Data Platforms

Ventana Research has announced its market agenda for 2023, continuing a 20-year tradition of credibility and trust in our objective efforts to educate and guide the technology market. Our research and insights are backed by our expertise and independence, as we do not share our Market Agenda or our market research – including analyst and market perspectives – with any external party before it is published. We continuously refine our Market Agenda throughout the year to ensure we offer the...

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Topics: Customer Experience, Human Capital Management, Marketing, Office of Finance, Analytics, Data, Digital Technology, Operations & Supply Chain, Digital Business, Office of Revenue

In today’s organization, the myriad of analytics and permutations of dashboards challenge workers’ ability to take contextual actions efficiently. Unfortunately, conventional wisdom for investing in analytics does not recognize the benefits of empowering the workforce to understand the situation, examine options and work together to make the best possible decision.

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Topics: business intelligence, Analytics, Data, Digital Technology, Digital Business, Analytics & Data, Analytic Data Platforms, AI and Machine Learning
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  • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

    Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

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