Predictive analytics is a rewarding yet challenging subject. In our benchmark research on next-generation predictive analytics at least half the participants reported that predictive analytics allows them to achieve competitive advantage (57%) and create new revenue opportunities (50%). Yet even more participants said that users of predictive analytics don’t have enough skills training to produce their own analyses (79%) and don’t understand the mathematics involved (66%). (In the term “predictive analytics” I include all types of data science, not just one particular type of analysis.)
Qlik helped pioneer the visual discovery market with its QlikView product. In some respects, Qlik and its competitors also spawned the self-service trend rippling through the analytics market today. Their aim was to enable business users to perform analytics for themselves rather than building a product with the perfect set of features for IT. After establishing success with end users the company began to address more of the concerns of IT, eventually creating a robust enterprise-grade analytics platform. This approach has worked for Qlik, driving growth that led to an initial public offering in 2010. The company now generates more than half a billion dollars in revenue annually, making it one of the largest independent analytics vendors. Of which based on their company and products was rated a Hot Vendor in our 2015 Value Index on Analytics and Business Intelligence and one of the highest ranked in usability.