Organizations are continuously searching for new business opportunities hidden in their data. They are using various technologies including artificial intelligence and machine learning (AI/ML) to uncover granular insights that can support decision-making. Existing tools and dashboards are effective for observing standard metrics; however, they do not address follow-up questions, such as why things are happening or how those events impact performance. Organizations also struggle to derive complete value from big data. Our Analytics and Data Benchmark Research shows that only 1 in 5 organizations are very confident in their ability to analyze large volumes of data.
