At Informatica’s recent industry analyst summit, Chris Boorman, the company’s chief marketing officer, opened the event by describing Informatica as expanding beyond its core offering in data integration in a broader sense. He compared this growth to Amazon expanding from being an online bookseller to offering computing resources via Amazon Web Services. I see it almost the opposite way. Informatica has always been in the data integration business. It has excelled at making this area of IT more relevant and more applicable to broader audiences. My colleague described their latest efforts to focus on line of business users in a recent post. My purpose here is to review some of the highlights of the company’s latest product releases.
Kognitio announced the addition of MultiDimensional eXpressions (MDX) capabilities for its WX2 product line. John Thompson, CEO of U.S. operations, and Sean Jackson, VP of marketing, shared some of the details with me recently. I find the marriage of MDX and large-scale data both technically challenging and potentially valuable to the market.
Last week I attended MicroStrategy World 2011 in Las Vegas, the North American version of the business intelligence (BI) vendor’s annual user conference. The event was well attended, and the company claimed attendance was up 40% over last year. The purpose of the post is to recap the announcements made, highlight the areas where MicroStrategy is making investments and comment on the overall direction implied by these investments.