Informatica reintroduced itself to the world at its recent customer conference, Informatica World, in San Francisco. The company took advantage of the event to showcase its new branding in an effort to change the way customers think about the company. Informatica has been providing information services in the cloud for more than a decade. Even though cloud revenue comprises a minority of Informatica’s business, in absolute terms, the revenue is significant, and company executives want the public to recognize Informatica as a leader in cloud-based data management services for enterprises. Presenters also made notable product announcements, discussed below, including the application of machine learning to the data management process.
