David Menninger's Analyst Perspectives

Organizations are constantly trying to streamline and optimize business data to solve complex problems and identify opportunities to increase revenue and accelerate business growth. The data is usually stored in multiple systems with various data governance rules, which makes it complicated to democratize data and analytics within an organization. The most pressing concerns cited by participants in our Analytics and Data Benchmark Research include difficulty integrating with business processes, systems not flexible or adaptable to change and challenges accessing data sources.

Domopalooza 2019 marked the first annual user conference after Domo went public, but the energy, excitement and new feature announcements have not slowed. With thousands in attendance and growing fast, this year's conference focused on five key areas: digitization, real time connectivity, driving insight based actions, applying AI & machine learning, and building applications. All of these announcements are aimed at broadening the workloads supported by Domo.

I am happy to share some insight on Domo drawn from our latest Value Index research, which provides an analytic representation of our assessment of how well vendors’ offerings meet buyers’ requirements.  The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research. We utilized a structured research methodology that includes evaluation categories designed to reflect the breadth of the real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and business intelligence. We evaluated Domo and 14 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and data derived from our benchmark research on analytics and business intelligence.