The Strata Data Conference is changing and it’s changing in a good way. At the recent Strata Data Conference in New York, Mike Olson, chief strategy officer at Cloudera, which co-sponsored the event, commented that at prior events we used to talk about the “Hadoop zoo animals,” meaning the various components of the Hadoop ecosystem of which I have written previously. Following last fall’s Strata event, I observed that the conference was evolving to focus on the use of data. Advancing that evolution, this year’s event focused on a particular type of usage: artificial intelligence (AI) and machine learning. The evolution from a focus on zoo animals to a focus on business value using advanced analytics shows further maturation of the big data market.