David Menninger's Analyst Perspectives

I am happy to offer some insights on Tableau drawn from our latest Value Index research, which provides an analytic representation of our assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research. We utilized a structured research methodology that includes evaluation categories designed to reflect the breadth of the real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and business intelligence. We evaluated Tableau and 14 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and data derived from our benchmark research on analytics and business intelligence.

More than 13,000 self-described “data and visualization nerds” gathered in Austin, TX, recently for Tableau Software’s annual customer conference. In his inaugural keynote, Tableau’s new CEO, Adam Selipsky, said that nearly 9,000 were first-time attendees. I was impressed with the enthusiasm of the customers who had gathered for the event, cheering as company officials reviewed product plans and demonstrated new features. This enthusiasm suggests Tableau has provided capabilities that resonate with its users. Among other things, the company used the conference to outline a number of planned product enhancements.

Tableau Software officially released Version 6 of its product this week. Tableau approaches business intelligence from the end user’s perspective, focusing primarily on delivering tools that allow people to easily interact with data and visualize it.  With this release, Tableau has advanced its in-memory processing capabilities significantly. Fundamentally Tableau 6 shifts from the intelligent caching scheme used in prior versions to a columnar, in-memory data architecture in order to increase performance and scalability.