Organizations today are working with multiple applications and systems, including enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM) and other systems, where data can easily become fragmented and siloed. And as the organization increases its data sources and adds more systems and custom applications, it becomes challenging to manage the data consistently and keep data definitions up to date. This increases the need to use master data management (MDM) software that can provide a single source of truth to drive accurate analytics and business operations.
