Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        David Menninger's Analyst Perspectives

        Interest in artificial intelligence (AI) is exploding driven in large part by the widespread interest in generative AI. ISG’s AI Buyer Behavior Survey reported that more than 6 in 10 participants have at least one AI application in production. However, despite the ease with which individuals can use AI as a result of natural language processing, creating and managing AI models is still a challenge. First, there is a shortage of skills. Second, the process itself involves many parts, each of...

        Read More

        Topics: Data Science, AI, AI & Machine Learning, Analytics & Data, Model Building and Large Language Models, Machine Learning Operations, MLOps

        Unstructured data has been a significant factor in data lakes and analytics for some time. Twelve years ago, nearly a third of enterprises were working with large amounts of unstructured data. As I’ve pointed out previously, unstructured data is really a misnomer. The data is structured; it's just not structured into rows and columns that fit neatly into a relational table like much of the other information enterprises process. Consequently, it requires different skills, different technology...

        Read More

        Topics: Artificial intelligence, AI & Machine Learning, Analytics & Data, Computer Vision

        We’ve been saying for years that natural language processing (NLP) and natural language analytics would greatly expand access to analytics. However, prior to the explosion of generative AI (GenAI), software providers had struggled to bring robust natural language capabilities to market. It required considerable manual effort. Many analytics providers had introduced natural language capabilities, but they didn’t really resonate with enterprise requirements. They required significant effort to...

        Read More

        Topics: Business Intelligence, Artificial intelligence, natural language processing, AI & Machine Learning, Analytics & Data, GenAI

        Alteryx was founded in 1997 and initially focused on analyzing demographic and geographically organized data. In 2006, the company released its eponymous product that established its direction for what the product is today. In 2017, it went public in an IPO on the NYSE. At the time of the IPO, Alteryx was focusing much of its marketing efforts on the data preparation market, particularly to support Tableau. Throughout this time though, Alteryx offered much more than data preparation. As a...

        Read More

        Topics: Analytics, Business Intelligence, data operations, AI & Machine Learning, Analytics & Data, Analytic Operations

        In my past perspectives, I’ve written about the evolution from data at rest to data in motion and the fact that you can’t rely on dashboards for real-time analytics. Organizations are becoming more and more event-driven and operating based on streaming data. As well, analytics are becoming more and more intertwined with operations. More than one-fifth of organizations (22%) describe their analytics workloads as real time in our Data and Analytics Benchmark Research and nearly half (47%) of...

        Read More

        Topics: Analytics, Business Intelligence, Data, Digital Technology, Streaming Analytics, Analytics & Data, Streaming Data & Events

        I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Mobile Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Analytics vendors supporting the spectrum...

        Read More

        Topics: Analytics, Analytics & Data, Mobile Analytics

        The 2023 Ventana Research Buyers Guide for Mobile Analytics research enables me to provide observations about how the market has advanced. 

        Read More

        Topics: Analytics, Analytics & Data, Mobile Analytics

        I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Collaborative Analytics Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Analytics vendors supporting the...

        Read More

        Topics: Analytics, Analytics & Data, Collaborative Analytics

        The 2023 Ventana Research Buyers Guide for Collaborative Analytics research enables me to provide observations about how the market has advanced. 

        Read More

        Topics: Analytics, Analytics & Data, Collaborative Analytics

        I am happy to share insights gleaned from our latest Buyers Guide, an assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research 2023 Analytics and Data Buyers Guide is the distillation of a year of market and product research by Ventana Research. Drawing on our Benchmark Research, we apply a structured methodology built on evaluation categories that reflect the real-world criteria incorporated in a request for proposal to Analytics vendors supporting the spectrum...

        Read More

        Topics: Analytics, Analytics & Data
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Our Analysts

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All