Kalido recently introduced version 9 of its Information Engine product. The company has been around for 10 years but has had difficulty establishing its identity in the information management market. Kalido was perhaps ahead of its time, partly a vendor of data integration, partly master data management and partly data governance. As an example of the positioning challenge, its core product, Information Engine, while not a data integration tool, could in some cases provide sufficient capabilities to meet an organization’s data integration needs. Its real value, however, comes from authoring and management of information about the user’s data warehouse.