David Menninger's Analyst Perspectives

Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

Services for Investment Firms

We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

Consulting & Strategy Sessions

Ventana On Demand

Services for Technology Vendors

Analyst Relations

Demand Generation

Product Marketing

Market Coverage

Request a Briefing

Research Uncovers Keys to Using Predictive Analytics

Posted by David Menninger on 27 March 2012

As a technology, predictive analytics has existed for years, but adoption has not been widespread among businesses. In our recent benchmark research on business analytics among more than 2,600 organizations, predictive analytics ranked only 10th among technologies they use to generate analytics, and only one in eight of those companies use it. Predictive analytics has been costly to acquire, and while enterprises in a few vertical industries and specific lines of business have been willing to...

Read More

Topics: Data Scientist, Predictive Analytics, Sales Performance, Social Media, Supply Chain Performance, Analytics, Business Analytics, Business Intelligence, Customer & Contact Center, Workforce Performance, IT Performance Management (ITPM)