David Menninger's Analyst Perspectives

Use External Data Platform to Improve Analytics

Posted by David Menninger on Oct 19, 2021 3:00:00 AM

Access to external data can provide a competitive advantage. Our research shows that more than three-quarters (77%) of participants consider external data to be an important part of their machine learning (ML) efforts. The most important external data source identified is social media, followed by demographic data from data brokers. Organizations also identified government data, market data, environmental data and location data as important external data sources. External data is not just part of ML analyses though. Our research shows that external data sources are also a routine part of data preparation processes, with 80% of organizations incorporating one or more external data sources. And a similar proportion of participants in our research (84%) include external data in their data lakes.

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Topics: Analytics, Business Intelligence, Internet of Things, Data, Digital Technology, AI and Machine Learning, Streaming Data, Streaming Analytics

The 2021 Market Agenda for Analytics: Converting Data Into Insights

Posted by David Menninger on Feb 24, 2021 3:00:00 AM

Ventana Research recently announced its 2021 market agenda for Analytics, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes.

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Topics: embedded analytics, Analytics, Business Intelligence, natural language processing, AI and Machine Learning, Process Mining, Streaming Analytics