David Menninger's Analyst Perspectives

Salesforce Enlists Einstein to Bolster Its Analytics Muscle

Posted by David Menninger on Mar 29, 2019 6:00:00 AM

I am happy to offer some insights on Salesforce.com drawn from our latest Value Index research, which provides an analytic representation of our assessment of how well vendors’ offerings meet buyers’ requirements. The Ventana Research Value Index: Analytics and Business Intelligence 2019 is the distillation of a year of market and product research efforts by Ventana Research. We utilized a structured research methodology that includes evaluation categories designed to reflect the breadth of the real-world criteria incorporated in a request for proposal (RFP) and vendor selection process for analytics and business intelligence. We evaluated Salesforce.com and 14 other vendors in seven categories, five relevant to the product (adaptability, capability, manageability, reliability and usability) and two related to the vendor (TCO/ROI and vendor validation). To arrive at the Value Index rating for a given vendor, we weighted each category to reflect its relative importance in an RFP process, with the weightings based on our experience and data derived from our benchmark research on analytics and business intelligence.

img1-3Salesforce Einstein Analytics is a public cloud service. The “Einstein” name was adopted when Salesforce introduced AI features into its product. While the breadth of AI capabilities is limited, the company does a good job embedding and delivering those capabilities in a way that makes it easy for line of business personnel to take advantage of them. The architecture is based on accessing Salesforce data and loading other data into the Salesforce platform.

Salesforce Einstein Analytics performed best in Adaptability where it ranks sixth, exhibiting good capabilities for integration into business processes and other applications. The company also continues to be a leader with some of its collaboration features. In addition, Salesforce provides some interesting interactive tools for TCO/ROI analysis to help justify investments in its products.

img2-3The company has continued to expand its analytics capabilities and is becoming more competitive in this market, but still lacks some of the advanced analytics and communication capabilities we sought in this Value Index. Better data modeling and data access would help improve its Capability score.

This assessment was based on the Summer ’18 release. Since we completed our evaluation, Salesforce released the Winter ’19 version. The new version includes a number of features that make it easier to learn the product including in-app videos and a Learning Adventure App. A number of navigation and visualization enhancements have been made including conversational queries, which enables the user to begin to type a query and then select from offered options. The new release also includes enhancements for application developers and administrators.

This research-based index is the most comprehensive assessment of the value of analytics and business intelligence software in the industry. You can learn more about Salesforce.com and others using our Value Index as an effective vendor selection and RFI/RFP tool; read the report here.

David Menninger
SVP & Research Director

Get the full picture Read the Analytics & Business Intelligence Value Index report

Topics: Data Science, Mobile Technology, Analytics, Business Intelligence, Cloud Computing, Collaboration, Digital Technology

David Menninger

Written by David Menninger

David is responsible for the overall research direction of data, information and analytics technologies at Ventana Research covering major areas including Analytics, Big Data, Business Intelligence and Information Management along with the additional specific research categories including Information Applications, IT Performance Management, Location Intelligence, Operational Intelligence and IoT, and Data Science. David is also responsible for examining the role of cloud computing, collaboration and mobile technologies as they affect these areas. David brings to Ventana Research over twenty-five years of experience, through which he has marketed and brought to market some of the leading edge technologies for helping organizations analyze data to support a range of action-taking and decision-making processes. Prior to joining Ventana Research, David was the Head of Business Development & Strategy at Pivotal a division of EMC, VP of Marketing and Product Management at Vertica Systems, VP of Marketing and Product Management at Oracle, Applix, InforSense and IRI Software. David earned his MS in Business from Bentley University and a BS in Economics from University of Pennsylvania.