Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        David Menninger's Analyst Perspectives

        << Back to Blog Index

        Zoho Unifies Data and Analytics

        Organizations are continuously increasing the use of analytics and business intelligence to turn data into meaningful and actionable insights. Our Analytics and Data Benchmark Research shows some of the benefits of using analytics: Improved efficiency in business processes, improved communication and gaining a competitive edge in the market top the list. With a unified BI system, organizations can have a comprehensive view of all organizational data to better manage processes and identify opportunities.

        Zoho is a software company that offers a suite of business applications across various segments. Zoho Analytics is its self-service BI platform that connects to various sources including on-premises and cloud databases, business applications, files and feed and custom apps. The platform enables individuals to cleanse, transform, enrich and catalog the data using its data preparation and management module. It also offers the capability to augment data analysis with artificial intelligence. Line-of-business workers can use its AI assistant to generate automated insights and perform cognitive and what-if analysis. The platform offers a drag and drop interface to create interactive reports and dashboards which can then be shared across the organization.

        Zoho recently announced the latest version of its low-code offering, Zoho Creator Platform. It enables line-of-business and IT teams to build scalable, low-code solutions that include apps, integrations, analytics and process automation without heavy dependency on IT teams or time-consuming training. With this update, Zoho’s Creator Platform combines application development, integrations, process automation, business intelligence and analytics into a single platform, enabling IT teams to manage security, compliance and governance challenges.

        In today’s ever-changing business landscape, it is important for organizations to use business intelligence and analytics effectively to outperform the competition. Our Analytics and Data Benchmark Research shows some of the most common complaints businesses have with existing analytics systems, including difficulty integrating with other business processes, not flexible enough when scaling, hard to access data sources and processes consuming too many resources.

        Zoho customers will find it straightforward to integrate Zoho Analytics with other Zoho products and blend data from various applications in the Zoho suite. Others will find the Zoho Analytics platform easy to use with a broad range of functionality and integrations. The platform can also be deployed on-premises and on third-party cloud infrastructures such as Google Cloud, Amazon Web Services and Microsoft Azure. Its data prep solution enables workers to connect, explore, transform and enrich data for analytics, machine learning, migration and data warehousing. The platform also connects to Zoho’s AI-powered analytical assistant, Zia, that analyzes and extracts insights in real time using machine learning to generate reports and dashboards from those insights.

        Zoho Workplace is its cloud office and productivity suite that enables real-time collaboration on different apps. Line-of-business workers can access all workplace applications through its centralized panel and connect with other team members using its business productivity tools to improve collaboration.

        Zoho One is a comprehensive suite of all of the company’s 45-plus business applications that further enhance the value an integrated offering provides. Connecting analytics with business applications and collaboration tools enables organizations to move from insight and collaborative decision-making to action. Ultimately, the objective of analyses is to take actions that improve an organization’s operations. Organizations attempting to combine data from multiple applications and run data processes, analytics and BI on a unified platform should evaluate the offerings of Zoho.

        Regards,

        David Menninger

        Authors:

        David Menninger
        Executive Director, Technology Research

        David Menninger leads technology software research and advisory for Ventana Research, now part of ISG. Building on over three decades of enterprise software leadership experience, he guides the team responsible for a wide range of technology-focused data and analytics topics, including AI for IT and AI-infused software.

        JOIN OUR COMMUNITY

        Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Our Analysts

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All