Services for Organizations

Using our research, best practices and expertise, we help you understand how to optimize your business processes using applications, information and technology. We provide advisory, education, and assessment services to rapidly identify and prioritize areas for improvement and perform vendor selection

Consulting & Strategy Sessions

Ventana On Demand

    Services for Investment Firms

    We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

    Consulting & Strategy Sessions

    Ventana On Demand

      Services for Technology Vendors

      We provide guidance using our market research and expertise to significantly improve your marketing, sales and product efforts. We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.

      Analyst Relations

      Demand Generation

      Product Marketing

      Market Coverage

      Request a Briefing



        David Menninger's Analyst Perspectives

        Ventana Research recently announced its 2021 market agenda for Analytics, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from technology investments to improve business outcomes.

        Read More

        Topics: embedded analytics, Analytics, Business Intelligence, natural language processing, Process Mining, Streaming Analytics, AI & Machine Learning

        Businesses are transforming their organizations, building a data culture and deploying sophisticated analytics more broadly than ever. However, the process of using data and analytics is not always easy. The necessary tools are often separate, but our research shows organizations prefer an integrated environment. In our Data Preparation Benchmark Research, we found that 41% of participants use Analytics and Business Intelligence tools for data preparation.

        Read More

        Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Data Preparation, Information Management, Internet of Things, Data, Digital Technology, natural language processing, Conversational Computing, AI & Machine Learning

        Ventana Research has been evaluating analytics and business intelligence (BI) software for a long time—almost 20 years. Our methodology for these assessments is referred to as a Value Index. We use weightings derived from our benchmark research about how you, as buyers of these technologies, value and evaluate vendors. You can view our 2019 Value Index results here. I am in the process of completing the 2020 evaluation now.

        Read More

        Topics: business intelligence, embedded analytics, Analytics, Collaboration, Data Governance, Data Preparation, Information Management (IM), natural language processing, Conversational Computing, collaborative computing, software evaluation, AI & Machine Learning

        Ventana Research recently announced its 2020 research agenda for analytics, continuing the guidance we’ve offered for nearly two decades to help organizations derive optimal value from their technology investments and improve business outcomes.

        It’s been exciting to follow the emergence of innovative capabilities in the analytics market, but for businesses it can be challenging to stay on top of all these changes. To help, we craft our research agenda using our firm’s knowledge of technology...

        Read More

        Topics: embedded analytics, Analytics, Business Intelligence, Collaboration, Internet of Things, natural language processing, AI & Machine Learning

        IBM's Analytics University (held in both Miami and Stockholm) brought about some large changes. Big announcements this year included a consolidation of IBM's Watson Analytics into Cognos 11.1, helping provide some clarity to their analytics offerings, along with new visualizations and better data preparation. This also includes a new conversational assistant to help generate narrative explanations of displays and interactive queries.For the full breakdown of IBM's Analytics University 2018,...

        Read More

        Topics: Big Data, Analytics, Business Intelligence, Data Preparation, AI, natural language processing

        We at Ventana Researchrecently published our research agendas for 2018. Analytics and business intelligence are evolving and so is our research on their use across practice areas. Earlier research has shown that analytics can deliver significant value to organizations; for example, ourpredictive analytics research shows that 57 percent of organizations reported achieving a competitive advantage and half created new revenue opportunities with predictive analytics. Waves of investment in...

        Read More

        Topics: Machine Learning, Analytics, Business Intelligence, Collaboration, Internet of Things, IOT, Artificial intelligence, natural language processing, Natural Language Query
        JOIN OUR COMMUNITY

        Our Analyst Perspective Policy

        • Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, industry and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.

          Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to ChiefResearchOfficer@ventanaresearch.com

        View Policy

        Subscribe to Email Updates

        Posts by Month

        see all

        Posts by Topic

        see all


        Analyst Perspectives Archive

        See All